{"version":"https://jsonfeed.org/version/1.1","title":"The $20 Dollar Agency","home_page_url":"https://the20dollaragency.com","feed_url":"https://the20dollaragency.com/feed.json","authors":[{"name":"J.A. Watte"}],"items":[{"id":"https://the20dollaragency.com/blog/why-your-agency-is-overcharging-you/","url":"https://the20dollaragency.com/blog/why-your-agency-is-overcharging-you/","title":"Why Your Marketing Agency Is Overcharging You","summary":"Your agency logs into free tools and charges you $1,000/month. Here's exactly what they do — and how to do it yourself for $20.","date_published":"2026-04-01T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/97-launch-to-20-agency-complete-path/","url":"https://the20dollaragency.com/blog/97-launch-to-20-agency-complete-path/","title":"From $97 Launch to $20 Agency: The Complete Path","summary":"How The $97 Launch and The $20 Dollar Agency work together as companion books — build your business first, then promote it.","date_published":"2026-04-03T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/free-marketing-tools-small-business/","url":"https://the20dollaragency.com/blog/free-marketing-tools-small-business/","title":"Free Marketing Tools Every Small Business Needs","summary":"Every free tool you need to market a small business — Google Search Console, Analytics, Clarity, Mailchimp, Canva, and more. Total cost: $0.","date_published":"2026-04-05T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/seo-for-small-business-2026/","url":"https://the20dollaragency.com/blog/seo-for-small-business-2026/","title":"SEO for Small Business in 2026: What Actually Works","summary":"Forget outdated SEO tricks. Here's what actually moves the needle for small businesses in 2026 — from schema markup to AI-powered content.","date_published":"2026-04-07T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/replace-marketing-agency-with-ai/","url":"https://the20dollaragency.com/blog/replace-marketing-agency-with-ai/","title":"How to Replace Your Marketing Agency with AI in 2026","summary":"Marketing agencies charge $1,500-$5,000/month. This step-by-step guide shows small business owners how to replace agency services with a $20/month AI plan.","date_published":"2026-04-08T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/ada-accessibility-lawsuits-small-business/","url":"https://the20dollaragency.com/blog/ada-accessibility-lawsuits-small-business/","title":"ADA Accessibility Lawsuits: Protect Your Business","summary":"4,600+ ADA web lawsuits were filed last year. Here's how to protect your small business from a $25,000 demand letter.","date_published":"2026-04-08T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/google-business-profile-optimization-guide/","url":"https://the20dollaragency.com/blog/google-business-profile-optimization-guide/","title":"Google Business Profile: Free Local SEO Guide","summary":"70% of customers visit businesses with a complete Google Business Profile. Free guide covering categories, reviews, photos, and NAP consistency for local rankings.","date_published":"2026-04-09T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/email-marketing-small-business-automation/","url":"https://the20dollaragency.com/blog/email-marketing-small-business-automation/","title":"Email Marketing for Small Business: Automation Guide","summary":"Email returns $36-$40 for every $1 spent. Set up your first automated welcome sequence, review request, and re-engagement campaign using free tools.","date_published":"2026-04-10T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/aeo-answer-engine-optimization-2026/","url":"https://the20dollaragency.com/blog/aeo-answer-engine-optimization-2026/","title":"AEO: The New SEO. How to Rank in ChatGPT and Perplexity in 2026","summary":"Answer Engine Optimization is replacing traditional SEO. Here's how AI models choose sources, what llms.txt is, and the 5 things to do right now to get cited by ChatGPT and Perplexity.","date_published":"2026-04-10T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/marketing-agency-vs-diy-cost-comparison/","url":"https://the20dollaragency.com/blog/marketing-agency-vs-diy-cost-comparison/","title":"Marketing Agency vs. DIY: Real Cost Comparison 2026","summary":"Agencies charge $1,500-$12,000/month. DIY with AI costs $20. This breakdown compares real costs, time investment, and results with 2026 pricing.","date_published":"2026-04-11T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/seo-agency-pricing-breakdown/","url":"https://the20dollaragency.com/blog/seo-agency-pricing-breakdown/","title":"What SEO Agencies Actually Do for $3,000/Month (Spoiler: Not Much)","summary":"A line-by-line breakdown of a typical $3,000/month SEO agency retainer — what you're paying for, what it actually costs them, and how to do the same work for $20/month.","date_published":"2026-04-12T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/chatgpt-prompts-small-business-marketing/","url":"https://the20dollaragency.com/blog/chatgpt-prompts-small-business-marketing/","title":"ChatGPT for Small Business Marketing: 15 Prompts","summary":"Stop paying an agency to type into ChatGPT for you. 15 copy-paste prompts for SEO, social media, email, and ad copy from The $20 Dollar Agency.","date_published":"2026-04-12T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/discussion-forum-posting-schema/","url":"https://the20dollaragency.com/blog/discussion-forum-posting-schema/","title":"Break Into Google's Discussions Carousel Without Being on Reddit","summary":"DiscussionForumPosting schema lets your blog comments qualify for Google's Discussions and Forums carousel — a SERP feature that was previously exclusive to Reddit and Quora.","date_published":"2026-04-16T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/cloudflare-zaraz-server-side/","url":"https://the20dollaragency.com/blog/cloudflare-zaraz-server-side/","title":"Server-Side Analytics: The Free Fix for Ad Blocker Blindness","summary":"Cloudflare Zaraz moves your analytics from client-side JavaScript to server-side processing — eliminating ad blocker data loss for free. Here's the complete setup guide.","date_published":"2026-04-23T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/web-push-vapid-free/","url":"https://the20dollaragency.com/blog/web-push-vapid-free/","title":"Browser Push Notifications: 85% Open Rates, Zero Monthly Cost","summary":"VAPID-based web push notifications deliver 85% open rates without a SaaS subscription. Here's how to self-host push notifications for free using service workers and the Push API.","date_published":"2026-04-30T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/intersection-observer-analytics/","url":"https://the20dollaragency.com/blog/intersection-observer-analytics/","title":"Stop Counting Pageviews — Start Counting Eyeballs","summary":"The Intersection Observer API measures what users actually see, not just what they load. Here's how to build engagement analytics that track real attention — for free.","date_published":"2026-05-07T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/iptc-photo-metadata-seo/","url":"https://the20dollaragency.com/blog/iptc-photo-metadata-seo/","title":"The Metadata Tag That Gets Your Images Credited in Google Images","summary":"IPTC and XMP metadata embedded in image files determine how Google Images credits your photos. Here's how to use ExifTool to claim attribution on every image you publish.","date_published":"2026-05-14T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/calendar-marketing-ics/","url":"https://the20dollaragency.com/blog/calendar-marketing-ics/","title":"Skip the Inbox: Put Your Events Directly on Their Calendar","summary":"ICS calendar subscriptions put your events directly on your audience's calendar — no email required. Here's how to create subscribable calendars as a marketing channel.","date_published":"2026-05-21T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/google-discover-interest-graph/","url":"https://the20dollaragency.com/blog/google-discover-interest-graph/","title":"Google Discover Optimization: The Interest-Graph Traffic Most Marketers Miss","summary":"Google Discover reaches 800M+ devices with content matched to user interests, not keywords. Here's how to optimize for Discover's interest graph after the February 2026 core update.","date_published":"2026-05-28T00:00:00.000ZT00:00:00Z"},{"id":"https://the20dollaragency.com/blog/embeddable-calculators-lead-gen/","url":"https://the20dollaragency.com/blog/embeddable-calculators-lead-gen/","title":"Embeddable Calculators: The Lead Gen Tool That Markets Itself","summary":"Embeddable calculator widgets earn backlinks on autopilot every time another site embeds your tool. Here's how to build, distribute, and optimize calculators for passive lead generation.","date_published":"2026-06-04T00:00:00.000ZT00:00:00Z"}]}