Frequently Asked Questions

One AI subscription — ChatGPT Plus, Claude Pro, or similar — at $20/month. Every other tool in the book is free: Google Search Console, Google Analytics 4, Google Tag Manager, Microsoft Clarity, Google Business Profile, Mailchimp free tier, Canva free tier, and dozens more.

Most small business marketing agencies charge $1,500 to $5,000 per month on retainer. Hourly rates range from $50 to $300. By comparison, The $20 Dollar Agency shows you how to do the same work yourself using a $20/month AI subscription and free tools — saving $18,000 to $60,000 per year.

The book covers everything a typical small business marketing agency does: SEO, Google Business Profile, social media management, email marketing, content creation, and advertising. The difference is you'll understand what's happening, own all your accounts, and pay $20/month instead of $1,000+. It's the most affordable marketing agency alternative available.

A freelance marketer costs $50-$150/hour. The book teaches you the same skills permanently. Once you learn how to run SEO, social media, and email marketing yourself, you keep that knowledge forever — and you own all your accounts and data.

None. The book starts with registering your site with Google and walks you through every step. Chapter 25 is specifically written for people who have never done marketing or used AI tools before.

Absolutely. Chapter 29 covers site migration and improvement. The SEO chapters (3-9), social media playbooks (Chapter 11), and email automation sequences (Chapter 14) apply whether you're starting fresh or optimizing an existing site.

A week-by-week plan with 75 specific daily actions that takes your business from zero marketing presence to a fully operational system. It covers Google setup, SEO foundations, social media launch, email automation, and your first paid advertising tests.

After the initial 90-day setup phase, the weekly marketing routine in Chapter 32 takes 4-6 hours per week. That covers content creation, social media, email, and analytics review. During setup, expect to spend more time building your foundation.

For most small businesses, yes. AI tools like ChatGPT and Claude can handle SEO content, social media posts, email sequences, ad copy, and competitor analysis. The book provides 15 copy-paste AI prompt templates covering every core marketing task agencies typically perform.

Google Search Console, Google Analytics 4, Google Tag Manager, Google Business Profile, Microsoft Clarity, Mailchimp (free tier), Canva (free tier), IndexNow, and dozens of free business directories. The only paid tool is a $20/month AI subscription.

80+ industry-specific playbooks: restaurants, hotels, home services (plumbers, HVAC, electricians, cleaners, landscapers), salons and barbershops, professional services (lawyers, accountants, consultants), e-commerce, fitness studios, real estate agents, pet services, healthcare practices, car dealerships, food trucks, wedding venues, and many more.

Yes. The book covers both Google Ads and Facebook/Meta Ads, including campaign setup, targeting, budget allocation, and performance tracking. However, the 90-day plan prioritizes free organic strategies first and adds paid advertising in the final phase.

Chapter 26 includes platform accessibility rankings for every major website builder and CMS. The book covers WCAG compliance basics, ADA lawsuit risks (4,600+ filed last year), and specific steps to protect your business. Most agencies don't touch this.

The book includes a full TCPA/FCC compliance guide for SMS marketing, including 10DLC registration requirements. Text marketing is powerful but heavily regulated — the book shows you how to do it legally.

Those books teach marketing principles and frameworks. The $20 Dollar Agency gives you step-by-step tool setup guides, platform-specific playbooks, and copy-paste AI prompts. It's an implementation manual — you follow the instructions and your marketing is running.

The $97 Launch teaches you how to build a business (choose a model, set up tools, create a website, launch). The $20 Agency teaches you how to promote it (SEO, social media, email, ads, automation). They're companion books — build first, then promote.

SEO results typically appear within 3-6 months of consistent effort. Social media and email can generate traffic within weeks. The 90-day playbook is designed so that by Day 90, your full marketing machine — SEO, social, email, and listings — is operational.

The tools and strategies are global. Google Search Console, social media platforms, and AI tools work everywhere. Some specific compliance sections (ADA, TCPA) are US-focused, but the marketing fundamentals apply worldwide.

445 pages. It includes 84 comparison tables, 15 AI prompt templates, and 80+ industry playbooks. Designed as a desk reference you keep next to your keyboard and tab the chapters relevant to your business.

The book is sold through Amazon, which has its own return policy for Kindle and print books. We're confident you'll find value — but if not, Amazon's standard return process applies.