Every Tool in the Book

Free Marketing Tools

The SEO ROI calculator that accompanies The $20 Dollar Agency, plus the full jwatte.com analyzer suite for anyone running sites, audits, and schema rollouts.

Local tool (built for readers)

SEO ROI Calculator

Chapter 7 — is your marketing agency worth it?

Plug your current agency spend in one side, the equivalent DIY tooling cost on the other, and the calculator tells you the break-even conversion rate needed to justify the agency fee.

jwatte.com analyzer suite

Generic audits and generators that work for any site — maintained on the companion author site.

Mega Analyzer (opens in new tab)

One URL, every SEO / schema / E-E-A-T / voice / mobile / perf audit with a paste-ready AI fix prompt.

Site Analyzer (opens in new tab)

270 individual checks across Launch / Agency / Network / Hosting with per-file copy-paste fixes.

Batch Compare (opens in new tab)

Compare up to 20 sites across 9 weighted scoring buckets.

Mega Analyzer (opens in new tab)

One URL, every SEO / schema / E-E-A-T / voice / mobile / perf audit with a paste-ready AI fix prompt.

Mega Security Analyzer (opens in new tab)

HSTS, CSP, X-Frame, Referrer-Policy, Permissions-Policy, SRI, CORS — full security header audit.

Monoclone Generator (opens in new tab)

Scaffold an industry site from template + inputs — hero / services / FAQ / schema / sitemap.

Link Graph + Sitemap Delta (opens in new tab)

Crawls from a seed URL, finds hubs / orphans / dead ends, diffs against sitemap.xml.

ai.txt Generator (opens in new tab)

Spawning-style AI training opt-in/out — 22 bots, custom paths, robots.txt companion.

.well-known Audit (opens in new tab)

13-file audit — security.txt, agent-card.json, ai-plugin.json, llms.txt, humans.txt, webfinger.

Speakable Generator (opens in new tab)

Scan a page, emit SpeakableSpecification JSON-LD for voice + AI citation targets.

FAQ Harvester (opens in new tab)

Pulls every FAQ from the top 10 SERP, dedupes, emits ready-to-paste FAQPage JSON-LD.

Single Site Generator (opens in new tab)

Full AI site-build prompt with every best practice baked in — drop into Claude or Codex.

Why two homes? The SEO ROI calculator is The $20 Dollar Agency-specific. Generic analyzers live at jwatte.com/tools/ where they're updated across every site in the network.